How to use Competitors Backlinks for Better SEO
Do you want to rank higher on Google Search Engine Result Pages? You will still need great content, but one of the most effective ways to rank high is to have valuable backlinks. In this article we will give you the best tips and tricks how to legally acquire your Competitors Backlinks.
There are only two ways to score high rankings on Google. You can buy your way with AdWords or do a decent SEO job to get a high organic ranking.
Organic ranking is earned by publishing great content that your visitors love and share, and by linking other high ranking websites to your content.
If your business is dependant on a good rank on Google Search Engine Result Page (SERP), you should be investing in organic search engine ranking. And there are two primary ranking factors you need to focus on: Great content and great backlinks.
Backlinks is the joker here. Even SEO experts are not always able to get you the best links – we will let you in on a secret and help you legally use your competitor’s backlinks.
Be aware that you will get a penalty with the search engines if you have many “unnatural” links -the old way of building links do not work! You can learn more about how to get on top of Google SERP in this article: How to get on top of Google Search.
Please contact Cloudnames if you have questions or need help! You can reach us at email@example.com or simply leave your contact details below and we’ll get right back to you.
How important are backlinks?
According to SEO company Moz, the most important ranking factors are all linked to backlinks. In fact when you study keywords that are important for your industry you will soon realise that there is a clear correlation between high ranking and number of backlinks.
The fact that there is a market for SEO companies that actively work to build backlinks proves that it has a value. And the fact that Search engines have learned to distinct between unnatural backlinks and natural ones, proves that you need to be careful with who you trust.
If you still are not convinced, do the following test: Write down the 6-10 keywords that you would like to rank on page one on Google. Take the top 3 ranking sites for those keywords and check the number of backlinks. I bet they have quite a few?
You can check the numbers of backlinks to a site with this free tool: https://www.seoreviewtools.com/valuable-backlinks-checker/
How useful are backlinks?
If your business can benefit from high search engine ranking, backlinks are very valuable. Statistics show that 75% of clicks after a search on Google are on the first 3 organic search results. Compared to other paid sources of traffic this may have a huge value!
Backlinks are valuable in other ways as well. For instance, they help you improve brand value as they connect your brand with your target group. Backlinks can bring you highly valuable and highly targeted traffic from referring websites. They also help improve your authority with visitors as well as search engines.
In addition, very few companies actually have an active backlink building strategy. This means you may be one of the few among your competitors that does. Most companies actually rely on natural link building and you may steal away your competitors backlinks (See below).
Most companies can climb very high on SERPS if they work actively to improve their position.
How do you find the best backlinks?
This question is very easy to answer. The most obvious answer, which is also the most overlooked, are your competitors backlinks. And in this sense, when I say competitors I mean your competitors in the SERP’s.
You will never grab a leading rank unless your website is technically optimised, have a great user experience and lots of great content. But if you have that covered, your backlinks may bring you up from a mediocre ranking to one of the top positions.
What the rest of this post is going to show you is how you can acquire backlinks that not only the top ranking website for your ideal keywords have. But the backlinks of any number of your top competitors! And if you follow this recipe your rankings will improve considerably!
How to find your real search competitors
It is common to look to industry leaders when looking for search competitors, but this is taking the wrong approach. What you need to focus on is the search terms that is important for your business.
Then you need to figure out the most impactful backlinks to help rank high for your ideal search phrases. You need to focus on your search competitors and find out who is linking to them. Ideally as many of them as possible (but start with 8-12)
This is how you find your competitors backlinks:
Choose 8-12 keyword combinations that you would like to rank high on:
-Google Adwords keyword planner to tune in on popular search phrases
-Use Google search to list your top 5 organic search competitors on each keyword combination
-Give your competitors 50 points for #1, 20 for #2, 5 for #3, then 3 and 1 (Yes, the #1 position in organic search will get 50% of all clicks, hence the high value.)
-Then add all points and rank your search competitors
At this point we should mention that there are a lot of great tools you can use to simplify this process. Google Analytics, Google Search console, Google Adwords Keyword planner, keywordtool.io, Moz, Hootsuite, SEMrush and SEO PowerSuite are well worth looking into. (And there are many more)
With SEO PowerSuite, SEMrush and Moz for instance there are a tools that rank your SEO competitors based on your keywords, so you don’t have to list them yourself – and they provide even more data to inform your further actions.
Also, before we start – you may want to skip competitors like Amazon, ebay and Alibaba, as they are huge websites ranking high on almost any search term. You may have local “aggregators” too, that score high because of their size. You should skip them, as they get a high rank on many keywords based on crazy amounts of backlinks and very high authority with search engines.
Identify your search competitors backlinks
When you have cornered your search competitors it is time to check your competitors backlinks. To do this you use your favirite SEO tool from the list above, or you can use one of these two free sources: https://www.seoreviewtools.com/valuable-backlinks-checker/ or https://www.ranksignals.com
Another tool you can dowload for free is the SEO PowerSuite tools: https://www.seopowersuite.com
This is a comprehensive toolbox for SEO. One of the tools is SEO SpyGlass which you can use to find out the backlinks that your search competitors have that you can actively pursue.
Your goal is to identify the most valuable links to your top search competitors. Your SEO tool will rank the links based on PageRank, which is the value of the link based on its source. Combine the results of all your search competitors and you will have a list of your ideal backlinks
Identify the websites that would link to you
Now that you have your list of ideal backlinks, you need to work through the list to identify the websites that may be willing to link to you. First step is to check if any of the websites are linking to more than one of your search competitors. These are the websites that most probably would be interested in linking to your site due to the fact that they already link to your competitors.
It is likely that you will find hundreds of websites that are linking to more than one of your competitors, but you may also go through the list and look for other websites that you think may be interested in linking to your site.
Analyse this list and prioritise it based on how valuable the backlink are. You use PageRank, age of domain, whether it is dofollow or nofollow, number of pages indexed, social mentions and any other criteria you feel important.
Ask for your competitors backlinks
So to the last step – How do you proceed to get your competitors backlinks from these websites?
As I mentioned above you may end up with hundreds of desired websites that you want to target… So how do you inquire for a backlink? You need to find a tool that can help you trace contact information and manage the process.
In the SEO PowerSuite there is a tool called Link Assistant, that will farm your list of sites and find contact information from a large share of your target list. Where LinkAssistant can’t find contact email, you will need to add this manually – or focus on the websites that you got.
Some websites don’t publish email on their site to avoid spam, but usually supply a contact form that you can use for your enquiry.
You should start sending emails to your SEO competitors backlinks providers list, using your preferred method. You can also send links to blog posts on your site that includes interesting content. It’s important to share relevant and useful material for your website visitors.
This may be quite a process to get “natural” and highly valuable backlinks, but this is probably the most effective way. It is time consuming, but the reward can be a giant leap on the SERP’s and hence lots of free traffic to your site.
Also, remember that Search Engines are getting smarter every day. All the old school tricks for link building is now giving you a penalty – except natural links from high authority sites. If you have paid a shady SEO expert to build links and seen your ranking fall – it is not too late – there are tools to remove the “unnatural” links. Get in touch with us if you need help! We can also help you acquiring your competitors backlinks.
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