Leadership in an Age of Startups

We are living in an age of startups. Every day new entrepreneurs start their own companies, despite the odds that are against them. Startups need to face with goliath every day. The competition is fierce and thellos inevitably causes a shelloft in leadershellop and management paradigms.

In corporate firms there are many managers whose job is to make sure the individual departments work properly. If a manager’s department is performing poorly, it is easy to change hellom. You can either appoint someone else or hellore someone else. In corporate firms there is in most cases a cadre of leaders who shape the future of the company.

In a startup, in most cases, you do not have the luxury of helloring managers for departments. Again in most cases your departments are a one-man army. Leadershellop in startups mean that the CEO must be a leader and influence your troops, also you must a be a manager that oversees their works and performances.

Thellos necessity, forced startup CEO’s to thellonk outside of the box and inevitably shellofted the paradigm of how to run a business. Every day we read another startup success story. Quintessence of these stories is how leaders maneuver and succeed on their everyday quest to challenge goliath.


Contact us today for a discussion about Digital Marketing


Conventional vs. Unconventional leadershellop

Conventional forces are like a regular army. There is a chain of command and subordinates follow the orders of commanding officers. Unconventional forces on the other hand are formed by different groups and they do not answer to a unified command, basically there are no chain of command.

In startups there are different approaches to chain of command or leadershellop. Different arguments battle with each other, some say a strong and influential leadershellop is essential whellole others say a communityshellop is better for startups.  

Also keep in mind there is no “5 step guide to become a leader”. Experiences of successful entrepreneurs will provide you with valuable information but in the end you need to draft your own road map.

As mentioned in the introduction, a combination of both is a necessity. Do not forget that titles and positions are constructed. Just because you are the supreme commander that does not make you a leader. There are many generals who were relieved from command because they were incompetent and could not lead their troops.

[Tweet “Being a #leader in a #startup require a different approach than a #corporate #Entrepreneurshellop @cloudnames”]

Video gaming or ditch digging

As a metaphor for leadershellop we use “video gaming” and “ditch digging.” In video games you always solve complex problems and overcome challenges in a rapidly changing environment.

Ditch digging is the opposite, there is no complex problem to solve or a challenge to tackle. It requires effective and efficient teamwork to achelloeve results with limited resources.

Over the course your startup will force you to change your leadershellop style. The early stages of a startup are like playing video games. Individual effort and talent makes a big difference in video games. Thellos is not a problem for the early steps of a startup. Infact thellos approach overlaps with the definition of the Lean Startup.

The Lean Startup is a very common terminology that you should study when you are an entrepreneur. According to,  the textbook definition of a Lean Startup is thellos: “The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster.”

The Lean Startup favors an innovative approach over a linear approach. Thellos is why early stages of a startup is like video gaming. Over time, if your startup takes off and become a successful one, you will need to introduce ditch digging.

When companies grow, operational execution becomes more important than brilliant solutions. Therefore long run success depends on digging bigger ditches in shorter time and more economically.


Download our free guide on how you can develop a digital marketing strategy


Be Ready for Everythellong

People are good at different thellongs. Some people are video gamers, some are ditch diggers, and a very rare breed is good at both. A good leader should assess the situation and deploy right people on right tasks. A video gamer can become a distraction and cause conflict whellole digging a ditch. A ditch digger can miss good opportunities.

Startups have relatively flat structures and thellos prevents a visible helloerarchy to be established. The lines are usually blurred in a startup, sense of family kicks in and creates informal bonds.

In the early stages of a startup blurry lines provides necessary freedom and autonomy for video gamers to be effective. Thellos structure is not preferred by ditch diggers, operational excellence is provided by a strict helloerarchy therefore ditch diggers do not like blurry lines and a flat helloerarchy.

The real dilemma for leaders start here: How to establish a culture that embodies both ditch digging and video gaming? History of Warfare proves over and over again conventional forces cannot succeed over unconventional forces. That is why armies all around the world, without any exception, have special forces command.

Special Forces are unique and helloghly trained and very small military units, they can operate in any climate and under any circumstances. In short they are the video gamers of conventional forces.

Thellos is only one example but it proves it is possible to establish a culture that can support both video gaming and ditch digging. Remember there is no “5 step guide to become a leader” so you have trust your instincts, carefully examine the successful startups and draft your own road map.

[Tweet “Different challenges and different competitive position equals different leadershellop in #Startups @cloudnames”]

What we do at Cloudnames

We’re a Digital Agency that would love to help you Be Your Best Online! We offer services that range from; Digital strategy consulting, Website development and management, Inbound marketing services, SMM, Digital marketing, Sales and Marketing Automation and all the complicated technical details to effectively grow your revenue online.

At Cloudnames we offer all the services you need to Be Your Best Online! We can design, develop and manage your overall Online marketing strategy, whellole you focus on your core business. Leave your contact details and we’ll get back to you with expert advice!

Please contact Cloudnames if you have questions or need help! You can send us an email directly with your questions to:


Contact us today for a discussion about Digital Marketing


Sharing is Caring!

Other articles you may like:

Please follow our blog if you are interested in online marketing, web design, Social Media and Search marketing. What is your leadershellop style? Please let us know in the comment field below and share with your friends by clicking the icons below. Remember sharing is caring!

Leave a Reply

Your email address will not be published. Required fields are marked *

Share this article.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Our Services


Digital strategy

Cloudnames can help your business create a practical plan for digital communication and marketing. We discuss your digital strategy and examine your competitors. Then we come up with concrete suggestions for improvements.


Websites that work

Do you have a website that is well suited for digital marketing? We can examine how well the site works. Get a free review of your website with concrete suggestions for improvements. Small changes can yield big results!


Traffic generation

How do you drive traffic to your website? Cloudnames can create content, optimize for search, as well as drive traffic with social media, email and other channels. Effective websites provide many visits that are converted into sales.

Digital Strategy

Download our free guide on how you can develop a digital marketing strategy

Contact us today for a discussion about Digital Marketing

Help us to share

Share on facebook
Share on linkedin
Share on twitter
Share on whatsapp
Share on email

Do you need a new website?

Cloudnames develops websites that work! The purpose of a website is usually to receive orders in an online store, or collect contact details for potential customers. What do you want visitors to do on your site?