Why you should use MailChimp as your email subscription provider
There are many email service solutions out there, so choosing the right one for your business can seem daunting. But for us here at Cloudnames, there’s one resounding winner: MailChimp.
Email is one of the most overlooked marketing channels around. Often believing it’s old-hat, or ineffective, business owners reject email campaigns in favour of other online marketing techniques, such as social media; but this is to their detriment.
Experts agree email marketing is one of the most effective marketing channels available to business owners. Why? Because it offers a direct and personal form of communication with your audience, allowing you to build strong relationships and garner useful feedback, it provides valuable information on your business and customers, and it provokes high engagement rates.
Here’s why we rate MailChimp so highly…
With MailChimp, users are able to group their subscribers into sub-categories; based on factors such as location, sign-up time, purchase preference, loyalty and spending activity. This function allows you to create more targeted email content to keep your subscribers engaged.
2. Invaluable tracking and analytics
MailChimp’s analytics reports are second to none; collecting data every time you send-out an email. They monitor and analyse subscriber activity, click rates and ROI, providing you with information you can exploit to increase growth. If you own an eCommerce site, MailChimp will even track activity right from the first click to the final purchase.
3. User-friendly interface
MailChimp is seriously easy to use. Its interface is intuitive; a clear and functional dashboard allows you to navigate around your account and past and present campaigns with ease, while the email designer function gives users the opportunity to create their own designs without coding. Which leads us on to…
4. Design control
MailChimp encourages users to create their own custom designs for each email they send out. As mentioned above, this needn’t be daunting if you don’t know how to code; there is an easy to use designer function, alongside the option for users to code their own unique HTML designs if they prefer.
5. Delivery Doctor
Before sending out your emails, MailChimp sends them to the delivery doctor; a function which tests time and again your email for possible spam or coding issues. This is a useful function because it reduces the risk of your email being sent into a subscriber’s spam folder.
6. Social integration
MailChimp’s Social Pro feature offers users fantastic integration with social media. Firstly, it gathers information from your subscriber’s social data so that you can send-out even more tailored campaigns based on their social profiles; secondly – depending on your preferences – it can automatically share campaigns on social media, or allow people to sign-up via Facebook or Twitter; and thirdly, it is able to monitor what is being said about your campaign on social media.
7. A/B test campaigns
Another useful function of MailChimp is its split-test functionality. In other words, MailChimp allows you to send-out and compare different campaigns, to see which is more effective, pinpoint why and utilise this information to optimise your campaigns. According to statistics on MailChimp’s website, organisations who split-test their campaigns have 11% better open rates and 17% more clicks than those who don’t.
8. Adaptive layout
MailChimp is highly responsive; their dashboards and email designs look good on desktop browsers, tablets and mobile devices. But it doesn’t stop there; MailChimp also optimises each email for all the key browsers, like Hotmail, Gmail and Outlook.
9. Flexible pricing
MailChimp recognise that all businesses have different budgets and needs, which is why they offer flexible pricing. They provide a free service if you send under 12,000 emails per month, or until you reach 2,000 subscribers, after which you can choose from paying a monthly fee – which is proportional to your subscriber levels – or a pay-as-you-go option, which is suitable for infrequent senders.
10. Reliable support services
And, last but not least, MailChimp has great support services. If the long list of FAQs on their website doesn’t do it for you, then you can contact advisers directly via email, or get instant feedback through a live chat. And if that wasn’t enough, MailChimp sends-out a weekly, 45minute webinar on a variety of themes to keep users in-the-know.
In simple terms, MailChimp out performs other paid-for alternatives and is much more cost-effective due to its start-up friendly price plans, while free services just don’t offer the same capabilities or functions. If you decide to go for a free email marketing service, you’ll miss out on targeted, customised campaigns and invaluable data. You could also suffer from low delivery rates, especially as your email list grows.
Find out more about MailChimp, here.
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