Why You Should Use Google Analytics
Google Analytics is the most widely used website statistics service. If you want easy to use, detailed, free statistics on who uses your website and how they use it, Google Analytics is for you. This is essentially a must have – Just do it!
What is Google Analytics?
Analytics is a free (and paid) service offered by Google that generates detailed statistics about your website’s traffic and traffic sources. It also measures conversions and sales.
Why should I use Google Analytics?
With Google Analytics you can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It tracks display advertising, email marketing and pay-per-click networks. It also shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones.
That knowledge of where your users come from and what they do on your site will help you tailor your website and marketing to your current customers, and win new ones.
How do I use Google Analytics for Marketing?
Integrated with AdWords you can review online campaigns by tracking landing page quality and conversions. Your goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Analytics analysis can also identify poorly performing pages with techniques such as funnel visualisation, where visitors come from, how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
How do I start using Google Analytics?
If you are new to Google Analytics and you don’t have an account, you should create one before proceeding further. Just go to Google Analytics website and create an account.
A user can have up to 50 site profiles. Each profile corresponds to one website.
There are a number of free plugins that will display Google Analytics reports in your WordPress Dashboard. Analytics data, like number of visits can be integrated into a simple widget on your Administration Dashboard. In order to allow this plugin to retrieve analytics data from your Google Analytics account, you need to go through a simple authorization process.
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