What You Can Learn From Going Digital

We’ve developed our products and services quite a bit! In a very short period of time; Cloudnames went from offering a world leading web hosting platform, to being an overall digital agency. And, in this article we look at the benefits you can get by going digital.

At Cloudnames we now offer services like Web Design, Search Engine Optimisation and Digital Marketing because we know that more and more businesses are moving forward with the digital revolution. If you’re a business owner or, aspiring; you too may consider wanting to be your the best online!

If you haven’t already thought about putting your physical store on the web, then we must urge  you to unleash the digital entrepreneur in you.

Ask yourself this question: how many people do I personally know that shop online? How many times have I googled a product before showing intent to purchase? How about people you know that interact with brands online? Loads right? Well, there’s your answer!

 

Customers should be able to find information about your products and services online!

Customers should be able to find information about your products and services online!

You should  refrain from living in denial, people are changing with the new digital era and if you have products and services- no matter what line of business you are in, you should consider building a digital presence. This way you can benefit from the rewards of becoming widely accessible and well-known.

The benefits of going digital

If we look at history,  industrialisation allowed some people to create great wealth while others felt hardship due to machines replacing many jobs. Today, we know that there are more efficient ways of developing or producing goods. But, unfortunately not everyone benefits equally.

But, the real winners are the entrepreneurs who take advantage of the emerging technologies to create products, solutions, and services that didn’t exist before. You must jump on the bandwagon too, the digital world is now the best platform for consumerism.

Advancing in your digital environment

If you are a start-up, brand or business- you should be thinking about taking part in the changes before it becomes too complicated and too expensive to adopt. You should be aware that Social Media Marketing is extremely useful, complex and a rapidly advancing digital environment.

The internet, Social Media and networking sites have shaken the entire media sector. Digitisation challenges newspapers, magazines, radio and TV-stations as a source of advertising, distributing news and entertainment in line with competing for advertising budgets going digital. To download our free Social Media Marketing guide click on this here!

There is a clear relationship between online customers (or consumers) and society. This digital relationship is based on ideas around satisfying needs, experiences, services including how products are used.

Please contact us at Cloudnames if you have any questions. You can send us a direct email on hello@cloudnames.com or simply leave your contact details below and we’ll get right back to you.

Contact us today for a discussion about Digital Marketing

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Meeting Customer Needs going digital

Customer happiness plays a significant role in how much revenue a customer will generate for your business online, so every customer or opportunity is vital. Best practise is to focus on the customer’s need and then build new ways of how you think you can better your services.

Social Media Marketing is an ideal way of communicating with your customers. This will entail creating content that engages with your audience. Content marketing is about creating and sharing interesting, valuable, relevant and useful content, that build your brand and consumer confidence in your products and/or services and ultimately drive desirable customer action.

Developing communities

The point of having a social presence is to allow your brand to reach as many people (or potential customers) as possible through networked experiences. Spending time on developing communities and good relationships ass immense value to your business.

At Cloudnames we believe that providing your visitors or customers with an experience they will never forget is the way forward. It’s not easy to achieve, but once you’ve started effectively networking, you will start marking memory with your brand.

The ability to really listen to your customers means that you are paying attention to their needs.  Listen to the language and the terms they use to describe their problems. Also, the less automated your are with yes or no exchanges, and joining in on the conversation, means the better chance you will have of building a successful relationship with the customer.

Apple have a Youtube Channel with over three million followers

Apple have a Youtube Channel with over three million followers

Take Youtube for example, more online users are turning to this popular video channel for advice, product details, reviews and tutorial videos. Apple have a dedicated following of over three million people on their channel.

Digital revolution

The Digital Revolution has enabled us to transfer information freely and we use this to our advantage; we now have instant access to information that would have been difficult or impossible to find in the past.

[Tweet “#Join the #Digital #Revultion! Do you #need #help with #establishing an #online #presence? @cloudnames”]

At Cloudnames, we believe a brilliant way to reach out to potential customers and build a loyal following is through a blog page. A blog offers an opportunity to build good relationships with your potential visitors or customers on your website.

Also, a blog is sometimes identified as an online journal, although this is true, you can transform your blog page by sharing valuable content about your products and services, which you can then reach copious amounts of people with.

For instance, Mumsnet is one of the UK’s largest websites for parents. It hosts discussion forums where users share peer-to-peer advice and information on parenting, product reviews and many other kinds of content types. This community has been described as “Highly active, highly ambitious, highly important to members.” This online blog is so popular that, they interviewed two Prime Ministers and as a result other companies envy for their attention.

Mumsnet is one of the best blog and product pitching platforms online

Mumsnet is one of the best blog and product pitching platforms online

With developing online capabilities, comes change in how the world functions and communicates. Remember, consumer behaviour is not simply linked to one individual, it’s about purchasing goods and consuming products collectively and in excess of basic needs. It involves people that belong to certain buyer groups online.

customer-satifactionMarketers are able to identify trends and mass consumerism. For instance, by looking at the impact of buying processes we can gather information about significant consumer relationships in the digital world. We can look at data that shows the interaction of users belonging to certain age groups, gender, locations, interests and so forth.

Important Customers

Customers are the most important people for any organisation. If there were no customers, sadly you would not have an existing business to begin with. As obvious as it sounds, the purpose of your business is to fulfil the needs of the customer.

We can  learn a lot from online customers; how to deal with different kinds of people and situations. If you do not develop customer loyalty and happiness, you could risk losing your customers. Give the right service and you can climb to the top of the foodchain.

As a result, you can achieve good customer satisfaction by analysing consumer interest, tracking activity and observing common or trending behaviour. The point is, with this information we can effectively develop marketing strategies that suit various business models.

Please contact us at Cloudnames if you have any questions. You can send us a direct email on hello@cloudnames.com or simply leave your contact details below and we’ll get right back to you.

Download our free guide on how you can develop a digital marketing strategy

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The Lean Startup

Over the last few years the new startup model has gained great attention. It favours experimentation over planning, customer feedback over guessing and iterative development rather than traditional large scale water-fall projects.

Today business owners and entrepreneurs build a “minimum viable product”. They develop their business model, products and services based on learning from customer feedback and behaviour. They adapt traditional methods of commerce, with e-commerce. Internet companies are growing in popularity, and we can understand why!

E-Commerce Benefits for going digital

ekranssjanFor example, the greatest benefit of selling your products or services online (electronic commerce) is the low operating costs. Having a business online means that you will have a very low overhead. If you choose to sell online; you can eliminate having to pay rent, employing more staff or print advertising.

You will again need to pay great attention to consumer behaviour. Did you know that 78% of customers have bailed out of a transaction or not made an intended purchase because of poor service experience? If you want to be a successful business online it’s essential that you avoid circumstances that will lower the integrity of your achievements.

Data is important

Also, every Internet marketer and business should familiarise with the online buying process in order to maximise promotional efforts and avoid losing sales opportunity. Data can help provide an understanding and anticipate what the target market is likely to do and will enable start-ups or regular businesses to position themselves to get the best results.

[Tweet “Did you #know that #78% of #customers have #bailed out of a #transaction because of #poor service experience? Do you #need #help with your #digital #platform @cloudnames”]

Also, every Internet marketer and business should familiarise with the online buying process in order to maximise promotional efforts and avoid losing sales opportunity. Data can help provide an understanding and anticipate what the target market is likely to do and will enable start-ups or regular businesses to position themselves to get the best results.

Nobody knows for certain where the Digital Revolution will take us. Some believe it may lead to digital cities, economies, and societies sometime in the future. What’s important, is where your business stands whilst all these advancements are happening.

If you are a business owner, it may be time to go digital!!

If you are a business owner, it may be time to go digital!!

The Gift of Social Media to Businesses

Google, Facebook, Twitter, LinkedIn and many other social media channels have refined and developed advertising services so that businesses are able to be more productive and interactive on these social media platforms. The gift of going digital when marketing for business owners are;

  • Engaging with brand loyal customers
  • Building brand awareness
  • Converting leads into opportunities
  • Gaining customer feedback
  • Developing products and services
  • Increasing your business revenue and so much more.

Purpose of Online marketing

The purpose of online marketing is to get the idea of your product across to the customer, rather than sell it to them directly. Knowledge or data obtained from consumer habits means that you can effectively advertise or market your products and services without having to get involved in a sales pitch.

If your business is already online, then expect that the customer will come to you (if you get your digital marketing right!) The way it works is building brand awareness, building interest and converting leads to customers by generating sales. This is why Market Research is critical to ensure that you produce what customers really want, or at least obtain a clearer vision.

Online Market research can help improve your products and services

Online Market research can help improve your products and services

The key question is what results you want to see. And, setting yourself achievable goals. You must be realistic in the process. A lot of us will want to gain popularity instantly, but the truth is these things take time and depends solely on the budget you can spare for making your business an online success.

Going Digital is Good For Business

Any business owner undergoing a transformation will feel vulnerable to change, but Cloudnames is here to ease your mind with clear and useful information guiding you into the world of modern web design, in fact we want to offer you the best available support and service during the process!

Web users are searching for products and services online all the time, in fact 62% of online shoppers are brand loyal. So we believe that having a digital presence will allow the customer to find you, and stick with you. It’s likely that, if the customer is satisfied- they will show up again.

 

Online Business card

Also, customers will always want to find out more detail about your business before attempting to buy a product/service or even before contacting you. Research shows that 89% of users carry-out online research before purchasing an item in-store. So, it’s worth having an informative website. It’s about building trust and credibility.

If you think it’s time to start your digital business journey, you should start with a modern mobile ready website that is social media integrated. It should offer a platform for customer support.

As a result, this will get you closer to reaching your business goals.

Are You Mobile Ready?

Being mobile ready means that your website will be accessible on mobile handsets, which will have a huge impact on your business model. More than 60% of all web traffic comes from mobile devices and the numbers are continuing to rise because so many are investing in Smartphones, tablets and any other kinds of handheld portable devices.

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So, it’s no longer a question of if mobile marketing is important, we know that it is. You should aim to be a truly mobile enterprise. An astonishing 96% of smartphone users search for products and services on their handheld device.

And, 90% of them respond in action. This is great news if your e-store is mobile friendly and informative.

You can draw customers to your website from around the globe. In addition, being unique is your selling point. And, the best thing about selling your products and services online is that you can do business in any currency that you choose.

Defining your segment

Be rest assured that you will have a diverse customer base. This also means the flow of consumers will have a stabilising effect on the revenue of your online business.

While one country is having to spend less due to their current economic condition, others will still be spending. Also, your target customer segment might be very broad or quite specific. You can define your segment simply by your line of business.

Usually, there are no limitations or boundaries. It simply boils down to what your are selling and who you want to sell it to.

[Tweet “While one #country is #spending #less due to current #economic condition, others will still be spending #more. What are you thoughts on this? @cloudnames”]

The Bottom Line

The Industry is becoming more information-intensive and less labor and capital-intensive. This also means that, traditional barriers for success in business are being removed. The owner and founder of facebook, Mark Zuckerberg and a million other tech startups, demonstrate that it’s now possible for a group of relatively inexperienced people with limited capital to succeed on a large scale in the digital economy.

The good news in all of this is that there is now a whole new world of possibility in the increasingly virtual world. Things that were unimaginable in the traditional economy are all of a sudden possible. Many of our success stories are from people that would never have stood a chance of success in the traditional economy.

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What we do at Cloudnames

We can help you be your best online! We’ll handle your complete digital presence, Website, Social media profiles and all the complicated technical details. And, effectively grow your revenue online.

We can also take care of your SEO, Search Engine Marketing, Social Media Accounts and all other digital based campaigns, including email and banner ads. We deliver all your graphic design, photo, video, curated text content or any other service you will need to maximise your online revenue generation.

Please contact us at Cloudnames if you have any questions. You can send us a direct email on hello@cloudnames.com or simply leave your contact details below and we’ll get right back to you.

 

Contact us today for a discussion about Digital Marketing

CONTACT ME

Cloudnames contact us CTA

 

Sharing is Caring!

At Cloudnames our motto is “sharing is caring,” so we have made a guide on everything you need to know to be successful with Social Media Marketing. You can download your free copy today.

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