How To Use Facebook Instant Articles

Facebook recently showed excitement by announcing; Facebook Instant Articles will now be open for all publishers (of any size) anywhere in the world.  In the past, Facebook worked with hundreds of publishing companies. They provided an incredibly fast and immersive reading experience for users of their platform. Furthermore, they have a game changer in Facebook Instant Articles!

Facebook are preparing to launch in April their fast and responsive ‘Facebook Instant Articles’ feature. This feature allows publishers to instantly (and continuously) post or publish content to Facebook as it’s created- on the go. But, this isn’t the only impressive aspect about this publishing tool.

 

“Facebook announces Instant Articles will be available for all publishers”

“Facebook announces Instant Articles will be available for all publishers”

When Instant Article’s first launched, it was limited to nine major publishers including NBC News and BuzzFeed. Since then, hundreds of publishing houses were invited into the fold. But, Facebook now has an even bigger and broader plans for this cool feature.

Furthermore, Facebook Instant Articles are described as being:

“Powerful new creative tools that bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions.”

Facebook Instant Articles for all

By inviting publishers of any size to contact Facebook, regarding becoming Facebook Instant Article publishers suggests that the possibility of this feature being accessible by all marketers is very possible. This, is good news because your blog could turn into news features for all to see. This ultimately means- bigger brand or message awareness.

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The product manager of Facebook, Josh Hughes last week stated that “While we [Facebook] were getting feedback and making improvements to Instant Articles, in parallel we’ve been building the tools to open up Instant Articles more broadly”.

If you are a facebook user, you will already have access to thousands of Instant Articles that are published each day and available to everyone who uses Facebook (including iPhone and Android). Likewise, you can look for Instant Articles daily from well known publishers like; The New York Time, National Geographic, NBC News, Daily Mail, BBC News, The huffington Post and more!

Here are just some of the publishers Facebook currently works with

Here are just some of the publishers Facebook currently works with

Furthermore, Josh Hughes added that Facebook built Instant Articles to:

“…solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue.”

“With that in mind, our goal from the beginning was to open up Instant Articles to all publishers and we’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook.”

Facebook Instant Articles give publishers full control

Facebook recognises that media organisations and journalists are an integral part of their platform. And, they seem to be committed when delivering products that create good user experience for publishers and readers.

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With Facebook Instant Articles, publishers have full control over the look of their stories, as well as data and ads.

Also, they have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems. Or, they can monetise their content through the Facebook Audience Network.

[Tweet “Facebook’s New #Marketing Tool for Publishers is #Instant #Articles! @cloudnames”]

Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are.

Interactive stories no matter where you are.

Interactive stories no matter where you are.

Facebook Instant Articles is an open standard

Josh Hughes the product manager of Facebook nicely entices interested parties with this message:

“ We’ve made it easy for publishers to join by building a system based on the tools they already use. Facebook Instant Articles uses the languages of the web and works with publishers’ content management systems. And, we have documented an open standard that is easy for publishers to adopt.”

A Facebook Instant Article is a HTML5 document optimised for fast mobile performance, rich storytelling capabilities, branded design and customised visual display. Generally, Facebook provides a guide that teaches users how to create an Instant Article and use a standardised markup language to make your stories come alive with custom styles and interactive functionality.

However, building a Facebook Instant Article does not automatically correspond with your Facebook post, but it is a separate tool that is meant to enhance your article once someone shares it on Facebook. It simply means that any time a reader on a mobile device is directed to the article’s URL on Facebook, the link will be displayed as a Facebook Instant Article.

Interactive Experience

Also, Facebook encourages all publishers to review their documentation and prepare for open availability in April this year, at which point you will be able to share this fast, interactive experience with readers.

In conclusion, Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.

With Instant Articles, they can do this while retaining control over the experience, their ads and their data.

To summarise, if you haven’t already created your Free Business Manager account- then this a key requirement for you to be able to organise and follow-up on how well your Instant Articles will be doing.

Facebook has really pushed the boat out by providing fantastic tools to help manage your ads, posts and follow up on analytics. You can do this now by clicking on this link: https://business.facebook.com

[Tweet “Are you writing a blog? Now anyone can publish their content as Facebook #Instant #Article’s @cloudnames”]

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