Apple launch the iPhone 7

September is equal to new iPhone. As usual Apple is celebrating fall with brand new i-gadgets. Millions of people all over the world watched Apple’s CEO Tim Cook take the stage in San Francisco to launch the iPhone 7. And what a show! Everyone that owns an Apple device can update software and renew their systems on September 13th.

As usual there were massive iPhone leaks prior to the launch, with images of the new dual camera and design of iPhone 7 and 7 Plus already out there. The question many had posed prior to the event was; Can Apple impress consumers and investors after market shares and stock  prices falling.

But, we see time and time again that Apple hardly fail when exciting loyal customers with their impressive technologies, which gets better and better every year. And, so does the massive number of purchases.

If you too want to line up, online orders are accepted from September and deliveries of the new iPhone will start Monday September 19th.

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A new camera system was expected, but no rumours could detail or describe the new features of the dual lens camera on the iPhone 7. Those who watched the launch, were simply seduced by it. So, will it be the reason you upgrade? It was certainly a huge surprise when we found out that the x2 zoom lens had even better quality software and could zoom up to x10 compared to the older version.

This new camera system will enable exciting new photo options. Even better than most DSLR cameras, according to photographers.

Carpool Karaoke with James Corden

The show started with a funny introduction with the popular TV show host James Corden and a Carpool Karaoke with Tim Cook. New episodes of Carpool Karaoke will be released exclusively on Apple Music later this fall. The service have grown to 17 million paid users in only one year, challenging Spotify, Pandora and Tidal. The new Apple Music app looks awesome!


140 billion apps have been downloaded from the app store, it’s 106% higher than same time last year. And in the presentations, there were a lot of new apps for the iPhone and watch that was demoed.

Tim also spent some time discussing education, which is deeply integrated in Apples DNA. The new Swift programming training courses at kid level is very impressive.


iPhone 7 and 7 Plus

The new iPhone comes with all the great new features of iOS 10 like; Lift to wake, Siri capabilities for non native apps, Quicktype keyboard with Siri machine learning AI, a beautifully redesigned Maps app, the all new Home kit and Home app (which is an integrated home automation system).

As expected the new crisp design has hidden away the hated antenna lines, and there are new color options called Jet Black and simply Black. Jet Black is  a highly polished black finish which gives your iPhone an allround glass appearance. Absolutely beautiful!

The new A10 fusion chip delivers a 50% speed bump and better battery life by having two high speed cores and two cores optimised for efficient battery saving. The new 6 core GPU also delivers a 50% improvement in graphic performance. According to Apple the new iPhones will have one hour longer battery life.

Finally, Apple is delivering a waterproof phone (and Watch!) The new home button is more responsive than before, as they integrated force touch and taptic engine technology.

The Retina HD Display is 25% brighter and an inbuilt stereo speaker system that delivers dramatically improved sound and volume. Also Apple doubles the storage capacity and delivers models from 32 to 256GB.

Take a look at this official iPhone 7 video to see the beautiful new design  and features…



Huge iPhone camera improvements

The new camera system has huge improvements compared to the previous version. It offers optical image stabilisation, a wider 1.8 aperture lense that allows more light into the improved 12 MP sensor. The front camera now delivers 7MP for better selfies and video calls.

The most stunning upgrade on the camera is a new ISP processor with integrated machine learning (Artificial intelligence). Amazingly, the new camera analyses the image, recognises the people or objects and the background and all in real time!

The 7 Plus has two lenses with different zoom levels; one wide angle (normal) and one 2x zoom. Combined with the new ISP you get a new portrait option that blurs the background and creates absolutely stunning effects. Obviously, having an optical zoom lens improves long distance images where you need to zoom and together with software zoom you now get decent images even with 10x zoom and no extra lense.

Apple is not only crushing competing mobile phone cameras, but also most advanced DSLR cameras can’t match the technology in the new 7 Plus. According to well acclaimed photographers the 7 Plus will likely be their favorite camera.

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Wireless AirPods

As expected Apple have skipped the mini-jack plug on the new phones making room for the many other improvements, leaving the lightning plug for hard wiring earphones. A range of three new wireless headphones was launched under the Beats brand.

But the big news was the new wireless AirPods that offer more than 24 hours of wireless listening experience. A new W1 chip improves connectivity high efficiency intelligent playback while delivering a consistent and reliable connection. Infrared sensors detect when each AirPod is in your ear, so they only play when you are ready to listen. And they automatically pair with the device you are using. A must have!

Here is a nice video where Apple’s Cheif Design Officer introduces the new wireless AirPods…



Apple Watch Series 2

As expected Apple launched a new watch. The original Apple Watch has taken the number one market position in the smartwatch market, and brought Apple to the number two market position measured by sales revenue of watches in any category in about one year!

The new watch OS makes apps launch instantly, there is a new practical dock to swipe between your favorite apps, and great new watch faces. And a lot more, like more expressive messages effects, new deep breathing app and scribble; a new function for handwriting recognition.

Series 2 will be waterproof to the 50m standard, which means that you can now swim with your watch without a worry. It is also delivered with new swimming calorie burn workouts. This is a feature all watch owners have longed for and it makes the Series 2 very desireable. It seems the speaker was the hardest challenge in making the watch waterproof, so Apple designed a speaker that could eject water with speaker vibrations!

No need to bring your iPhone for the run

The new Dual core S2 SiP (System in a Package) integrated chip adds up to 50% speed, a new GPU with 2x graphics performance and a new display with 2x brighter display. But the feature that got the most applause was the built in GPS, which mean you don’t have to bring your iPhone when you want to go for a run.

To show how the GPS can be used on the watch, the first outdoor hiking app for the watch was demoed. The Viewranger app is truly amazing as it enables a beautiful hiking support for anyone that enjoys a day in the wild. Very high desire factor! We also got to see the Nike Plus app for the watch – an absolute must have.

Check out the official Apple Watch Series 2 video here…



The Series 2 watch also come in a new exciting material; Ceramic. This is a shiny white version of the watch that looked absolutely stunning! And now you can get an Apple watch Nike Plus – a distinct look and an impressive app for the watch that you can activate by just telling Siri to start a run.

As usual the old version will still be available at a discounted price, and now it will be called Series 1 and have the upgraded S2 SiP. More snappier, but not waterproof and no GPS.

To see the full keynote, here is the video:


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