Choosing the right social media management tool for your business is vitally important, but it’s not necessarily straightforward. There are a range of factors which determine tool-suitability, including your target audience and preferred social platforms. Here’s a list of our top ten social media management tools to help you choose.
There are a variety of free and simple to use social media platforms you can utilise for your business, and they include Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram; among others.
The list might seem daunting, but there are social media management tools available to help reduce your work-load. Most tools and dashboards come with the option of a paid or free version and will help your productivity soar.
Google Analytics is a must-have for all businesses. It is free and highlights where your wins came from, giving you that push to make next week even better. You can opt to have these reports delivered straight to your inbox every week.
BuzzBundle offers one centralized location to post, respond, and engage in conversation on any social platform. You can easily see your Twitter, Facebook, blogs, forums and Q&A streams all from inside the tool. And unlike other tools, you don’t have to stick to one platform; if you see a tweet that you’d like to post to Facebook, that’s easy. Likewise, if you see a blog post you’d like to share on a forum, that’s no problem.
Hootsuite allows you to manage multiple social streams like Twitter, Facebook, LinkedIn, Google+, Foursquare and many more; all in one place. Hootsuite makes it possible for you to delegate between responses to fans and followers, eliminating the stress of coordinating responses and potentially overlooking valued fans.
With Buffer, you can schedule bulk posts ahead of time in a queue. It also offers a number of extensions through Chrome, Firefox and Safari that make sharing what you find on the web that much easier.
With IFTTT you can essentially connect any major network or channel together to automate sharing on sites such as Facebook, Twitter, LinkedIn and more; like sending out a tweet automatically every time you publish a new blog post or getting an email when your favorite magazine has something new to say. It works well with Buffer and Hootsuite by enhancing those tools even further and is a must-use for any serious social media professional.
With SocialOomph you can schedule tweets for the entire day and auto-follow your new followers. You can also use the dashboard to combine Facebook, Twitter, LinkedIn, Plurk, and your blog into one spot to schedule posts or monitor social media activity.
While the app has a free version, there’s also a paid option that features a ton of helpful tools.
If your main focus is on Twitter and Facebook, then this is the tool for you. Aside from scheduling posts for both Twitter and Facebook, it allows you to easily keep track of new fans and followers by reminding you of followers you have not yet responded to and listing recently acquired influential followers.
By utilizing its own unique optimization algorithm that taps into your Twitter and Facebook data, SocialFlow takes into consideration three factors: relevant messages, the ‘right’ audience (who’s online now), and the ‘right’ time (when’s the perfect moment to publish). SocialFlow makes sure your message is sent out during the optimum time.
Tweetdeck oversees all aspects of your Twitter account(s) in one interface. You can customize your display by showing, or hiding, various columns, presenting everything from your home screen to search terms. TweetDeck is specifically tailored for Twitter, so it may not be the best tool for those looking to simultaneously manage various social networks in one place.
Besides shortening links that are posted to your social media accounts, it also features real time-analytics, bookmarking your favorite sites and pages, and the ability to track clicks. Bitly works across multiple platforms, such as Twitter and Facebook.
Now it is your turn to choose social media management tools
What is our favorite? You may choose several and combine them. However, as a good start we would recommend BuzzBundle. BuzzBundle offers one centralized location to post, respond, and engage in conversation on any social platform. Just imagine: 100 personas with 10 profiles each = 1,000 people talking about your company online. That’s more social-buzz than you could ever produce by hand.
You can also easily see your Twitter, Facebook, blogs, forums and Q&A streams from inside the tool. Unlike other tools, you don’t have to stick to one platform. If you see a tweet that you’d like to post to Facebook, that’s easy. If you see a blog post you’d like to share on a forum; no problem.
Keep in mind that building up your social media presence and seeing results can take time; so don’t lose hope if you haven’t seen improvements within the first 30 days.
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