Ways To Increase Website Traffic; Low website traffic is a common dilemma that occurs amongst many business owners. Driving traffic to your website can be hard work, but when you get it right it can boost your revenue dramatically. We look at seven remarkably obvious ways to drive traffic to your website.
No matter how much effort you put into beautiful design and effective content, the purpose of your website is simply to have your customers use if without failing. So, the most effective ways to drive traffic to your website:
This may sound a bit obvious, but paid search, Social media advertising and banner ads are excellent ways to attract visitors. And it gives immediate results compared to many strategies that pay off long term. Make sure you have a well designed landing page that you have tested and know will give you a good conversion rate. Also, some of the premium paid search keywords may be expensive, however they also have a huge pay-off, so make sure you try it on a small scale to measure effect before you invest larger amounts in your campaign.
Content marketing is about creating and sharing interesting, valuable, relevant and useful content. By doing so, you will be building your brand as well as consumer confidence in your products and/or services and ultimately drive desirable customer action. Make sure you always include a “Call to Action” section in your blog that allow you to collect contact details for re-marketing or sales follow up. And a great way to drive traffic to great content is promoting it on Social media.
Be social in a wide range of channels and share your content with your friends and followers. Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram are some of the most popular ones and there are so many alternatives. A skilled marketer can get great organic spread of content leading traffic to her website, or even content getting viral spread. Post your content to forums and make comments linking to your blog.
Search Engine Optimization (SEO)
Optimizing your content for search engines is a valuable and worthwhile effort. You may find it hard to get success with your industries competitive keywords, but there is another strategy that might work. By focusing on “long-tail keywords,” you will be hitting a wider range of searches.
Email is still one of the most effective ways of driving traffic to your website, blog and campaign landing pages. Make sure your blog and landing pages all are collecting contact details from your visitors so you can use email for re-marketing.
There are a lot of great web analytics tools available for free. Google Analytics is a must for understanding your website visitors. When you understand the behaviour of your visitors it is easier to make qualified decisions on your SEO, Content and Social Media strategies.
Another obvious point is that you have to make sure your website is looking good with a modern design that it is fast and responsive. There is no point in driving traffic to a badly designed site. Also, more than 60% of web traffic today is mobile and your website has to be optimised for this purpose.
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