The media sector has changed dramatically over the last few years; Challenged mainly by digital advertising and social media. We rarely come across new media founders, but the founder of ‘enerWE’ News websites Chul Christian Aamodt is soon to make a name for himself. Read about his exclusive plans to make enerWe the next big thing in news business!

There is a solid trend whereby newspapers, magazines, radio, television and traditional analogue channels are losing major market share for more than 15 years now. Nowadays, most people prefer to keep up to date and follow newsfeeds through popular digital avenues.

It’s not very unusual, since many of us are using our smartphones, tablets or personal computers to go online and source all kinds of information. And, we do it mainly out of convenience; It’s easier, on the go and much more accessible in news websites.

This is the same trend entrepreneur Chul Christian Aamodt recognises and jumped onto, when he first established enerWE in 2014.

The Media sector is facing major challenges

EnerWE news websites started as online news portals for the petroleum and energy sector. Some said it was a breath of fresh air when it launched and when compared to the many other existing media channels -people found that they were generally conservative and one track minded.

“The media sector is facing major challenges and even greater opportunities” said Chul Christian Aamodt. “In enerWE we find it incredibly exciting to build a company in this marketplace. We have learned a lot since our start and we are now ready to take the next big step.”

The company managed a capital raise of 3 million (NOK) in investments in order to explore new opportunities. “We have taken on new senior partners to the company.” said Chul. “This has strengthened our team, we now have experienced people who have plenty of editorial and commercial know-how, which makes us well prepared for the launch of our new online news websites.” The news websites are developed and maintained by Cloudnames.

Please contact Cloudnames if you have any questions or need help! You can reach us by email on hello@cloudnames.com or simply leave your contact details below and we’ll get right back to you.

 

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Content Marketing

The three online news websites will be targeted toward different niches. vekst.media is an online news channel for the construction sector, while havbruk.media will be targeting the fishing industry and aquaculture sector. The third news site will be targeting the ICT sector and launched later.

enerWE also has a very different strategy than most traditional media -they focus on content marketing. enerWe are helping their content partners to promote useful and interesting content that readers in various sectors may take an interest to. On top of the content marketing efforts they are reporting other interesting news targeted towards their readers.

“We have chosen Cloudnames to develop our new online news websites,” said Chul. “The reason for the choice was twofold. 1) We are committed to keeping costs down and Cloudnames has a lean organization with parts of the development in low-cost countries. 2) Cloudnames are known to deliver a high quality service -and on time. For us it was also of great importance that our project manager was Norwegian, to eliminate any potential language barrier.”Cloudnames also have native english speaking project managers along with other european languages.

 

Click on the image to have a look at vekst.media the new news site for the construction sector in Norway.

Click on the image to have a look at vekst.media the new news site for the construction sector in Norway.

News websites on Open Source Software

Publishing platforms for the media sector are normally very expensive as they are developed with proprietary technologies and adapted to the old structure of the traditional media companies. It’s a long and pricey process, which is not suitable for today’s online market.

Cloudnames has developed the online news channels on open source WordPress CMS, which is used by more than 25% of all websites in the world and is a solid market leader.

The advantage of WordPress is that there are thousands of developers contributing to improvements in the core CMS, or developing templates and plugins which are extremely affordable and simple to integrate. Thus almost everything is possible to develop without having to invest heavily in software.

Please contact Cloudnames if you have any questions or need help! You can reach us by email on hello@cloudnames.com or simply leave your contact details below and we’ll get right back to you.

 

Web Design Guide

Download your free Web Design Guide now and learn about key elements that are critical in understanding what makes a website successful.  The idea is to create an exciting, mobile friendly, Social Media integrated and fully functioning platform that will enable you to reach out to a demographic of users that you aim to sell your products and services to. Read more about Modern Web Design Methods that will transform your business online!

 

News websites that Support Business Goals

“We were pleasantly surprised when the news sites were delivered according to our specification and before the agreed deadline,” said Chul. “As an added bonus, Cloudnames also came up with improvement suggestions beyond our specifications without adding to the cost of the project.”

In all Cloudnames website projects, the process starts with a thorough research to establish an understanding of what the competition offers. Then the project manager and development team reviews the requirements of the specification together with the customer, and in many cases improves it significantly based on the team’s extensive experience on what works better online.

It is fairly easy to develop a website that looks good, but it is far more difficult to develop a website that supports your business goals. Most websites lacks the functionality that is needed to be effective for marketing – which is precisely the purpose of the vast majority of websites out there.

 

Chul Christian Aamodt
“In enerWE our aims is to take a significant market share in the sectors we enter. Our cooperation with Cloudnames support this target. We would strongly recommend Cloudnames if you need a professional website at a competitive price!”
Chul Christian Aamodt, Editor, Founder and CEO of enerWE

Bold Ambitions

The enerWE team is committed to leave its mark in the world. “In enerWE our aim is to take a significant market share in the sectors we enter,” said Chul. “We have made bold decisions to stretch for something huge.”
There are many considerations to manage when developing a new news website. It is obvious that the navigation must be intuitive and easy, preferably with lots of beautiful images and nice looking fonts too. The biggest issue with most websites are slow speed and no mobile responsive implementation.

“For us it was very important that our news websites looks great on mobile.” Said Chul. “We primarily use social media and search engines to drive visitors to our sites. We see that more than 80% of the traffic from social media comes from mobile clients. We are very pleased with how our news sites look on mobile. ”

At Cloudnames, the job is not done until your site is optimized for speed and mobile clients. A recent study shows that more than 40% of mobile users give up if the website they plan to visit takes too long time to load. If the site is not even optimized for mobile clients, we dare not even think about how much of your marketing funds that are wasted…

 

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At Cloudnames we offer all the services you need to Be Your Best Online! We can design, develop and manage your overall Online marketing strategy, while you focus on your core business. Leave your contact details and we’ll get back to you with expert advice!

Please contact Cloudnames if you have questions or need help! You can send us an email directly with your questions to: hello@cloudnames.com

 

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At Cloudnames we offer all the services you need to Be Your Best Online! We can design, develop and manage your overall Digital Marketing Strategy, while you focus on your core business. Leave your contact details and we’ll get back to you with expert advice!

 

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