As if looking fabulous wasn’t enough, the Royals recently hired a marketer to hang out and take pictures of them. And, tweet about it. So, we understand that there is a thin line between reality and virtuality. Many uphold a solid reputation in both existences. Learn how to become online royalty in three vital steps!
The duty of any monarchy is to uphold their reputation and power as head of state. And, even today’s royalty appearing online regularly -knows the importance of having a digital presence. So, the steps to online royalty is not as easy as you may think.
In the UK, Buckingham Palace posted an ad for “Head of Digital Engagement.” The Royals wanted someone to hang out with William, Kate, Harry and The Queen to tweet about it.
Furthermore, the position was offered at a whopping “£45,000 to £50,000 per annum depending on experience.” Unfortunately, the vacancy is no longer available. So, one lucky bugger got their dream job.
What did the Online Royalty look for in an ideal Social Media Marketer? The job ad reads:
“The role of Royal Communications is to engage a worldwide audience with the public role and work of The Royal Family. Joining this fast paced and dynamic team, your challenge will be to lead on and develop our digital communications strategy, and ensure that we make effective use of a range of digital platforms to support these aims…You’ll make sure our digital channels consistently spark interest and reach a range of audiences”
The Royal cabinet have successfully highlighted important aspects of digital marketing that everyone (who has an online presence) should pay attention to. We will cover most important elements in this article.
Please contact Cloudnames if you have questions or need help! Reach us at firstname.lastname@example.org or simply leave your contact details below. And, we’ll get right back to you.
Developing A Digital Communications Strategy
There are key aspects you need to learn and adopt when developing an effective digital communications strategy. We refer to this as a; Digital Growth Marketing Strategy.
In addition, we produce a time forecast sheet which allows us identifying roughly the length of the project. Due to this, we can also keep our strategy organised and give it a time span.
What can we learn from Online Royalty & Brand Message?
Essentially, everything we do in online marketing is about communicating in a powerful and most appropriate way to spread your brand message.
This, can sometimes entail that your message is spread during a particular day or season.
So, here are the full list of objectives and metrics that you will need to consider and measure:
Target Audience: Who is your potential buyer? Where are they mainly located? What are their area of interest? Finally, how should you approach them with your message?
Importantly, you must identify your target audience and then test your idea either as a regular post or as an advert.
Again, try and test your idea with a small budget and look at the available data and test again. Yes, this will depend on your budget. It will also involve a lot of guess work in the beginning. Trial and error, until you know and can identify more precisely.
Social Media: Choose the right channels that meet your business aims. For instance; Facebook, Instagram and LinkedIn are most important. These particular channels are the most desired channels for marketers across the globe.
Furthermore, Download our Social Media Marketing Guide. And, discover which channels are most appropriate for you!
Website: Integrating your social media profiles with your website and ensuring that your website is mobile ready is vital. In addition, it’s essential for good user experience. Therefore, if you are having issues with your website, speak to us today!
Developing your blog: is as important as your morning coffee. Seems like, we all need to prioritise creating valuable content that will act as a ‘lead bait’. As a result, it will ensure better communication and relations with your audience. This includes interactive content, video and photo/images as content.
Online video and webinars: Use of virals to spread the word (or to use as part of your marketing campaign). Webinars took social media by storm. And, a lot of marketers finally realised that video perfoms volume compared to all other postable material.
Campaigns: Run various landing page campaigns that are; product orientated or brand building. Plus, you should always plan your actions carefully.
The right digital platforms to support your aims
This is referred to as a ‘Social Media Tactic Plan’, and similar to your digital marketing strategy. It remains more focused on your social media profiles and content.
The key components for this are:
Platforms: What platforms will best achieve your goals and consider realistic social media objectives.
Content: Carry out key industry research to understand what your competitors are doing, and find unique ways of reaching out to your potential followers with engaging and exciting content.
Reach: How to expand Reach via social networking and better understand, identify, and engage potential buyers.
Advertising: Thinking about your budget is essential, remember you can start small and increase as you understand your demographic a lot more. This about what Social Media Ads or campaigns will be most effective.
Lead generation: How to generate leads via social networking by considering:
- Increase inbound leads at a low cost
- Improve customer service and satisfaction
- Enhance outbound campaign effectiveness
Monitoring: look at analytics and data to understand your flow of interest. Continue to develop your brand and message.
Sparking interest and reaching a range of audiences
Media consumption has changed. As a result, advertising methods on social media channels were born from this new wave of digitalisation. Hence, it’s worth taking the time to think about who you need to engage with on social media.
Finally, look past the obvious. Understand who would be interested in your product or service. And, find your unique selling points that could appeal to a certain audience.
Think about it….
In addition, word of mouth is a powerful and common method of free advertising amongst social media users.
Therefore, connecting with those that are associated to your target audiences is good idea! Also, Acknowledge who these people are and which industries they work in.
Most of all, understand what they like and what they read, what motivates them, consider age ranges and personality traits. where they hang out and find more potential target audiences. You may uncover some less obvious people that could be great for you.
What we do at Cloudnames
We’re a Digital Agency that would love to help you to Be Your Best Online! We offer services that range from; Digital strategy consulting, Website development and management, Inbound marketing services, Social media management, Digital marketing, Sales and Marketing Automation and all the complicated technical details to effectively grow your revenue online.
At Cloudnames we offer all the services you need to Be Your Best Online! We can design, develop and manage your overall Online marketing strategy, while you focus on your core business. Leave your contact details and we’ll get back to you with expert advice!
Please contact Cloudnames if you have questions or need help! You can send us an email directly with your questions to: email@example.com
Sharing is Caring!
At Cloudnames our motto is “sharing is caring,” so we have made a guide on everything you need to know to make a successful Digital strategy. You can download your free copy of our Digital strategy guide here.
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