About .cloud

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The namespace under .com can no longer accommodate good names; .cloud will be an opportunity for businesses and individuals to own their own cloud on the Internet.

The word “cloud” is a general term that has become synonymous with the Internet or a piece of the Internet. The new TLD .cloud could apply and mean different things to different markets.

We believe .cloud will have a wide appeal. It could help identify companies and organizations that provide services in the “cloud”. Likewise, .cloud could be ideal for consumers who wish to “name their cloud” or their personal piece of the Internet.

A .cloud domain could also help identify networking or interest groups who are connected by the “cloud”, i.e. entrepreneurs.cloud – a networking group for entrepreneurs.

The main purpose of the .cloud gTLD is to identify companies and organizations providing cloud-based services.

The cloud computing market is growing at more than 15% per year; new and existing companies are moving into this space at a rapid rate. It is becoming harder to distinguish which services are cloud-based versus traditional services. As businesses move their applications and data to the cloud, the domain .cloud can provide a clear identification of a cloud service offering. For example instead of www.Microsoft.com/cloud they could use microsoft.cloud.

The gTLD .cloud will be an unrestricted registry covering commercial and personal demands; much like the range covered from .com to .biz, .info and .net. Although a bit closer to the current .com the new .cloud will allow for a better namespace for businesses, organizations and individuals who want their own name on the Internet.

We believe .cloud will appeal to a wide audience, including all sizes of businesses and consumers.
The security and privacy measures for any domain registrant under the new top level domains .global and .cloud will be ensured by the partnered registrar that provides the domain service. Implementing new security protocols, such as DNSSEC for all domains, will ensure a better security level for customers, compared to many other gTLDs. The technical operation of these gTLDs will be performed by Afilias Limited. Afilias is a global leader in advanced registry services.

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